Business, Hospitality, Technology
Strategic writing and content leadership for organizations navigating growth, complexity, and public-facing communication.
Morrissey Hospitality
Provar
Saint Paul Hotel
Engaged initially to provide copy for a new organizational website, Maggie has since served as a long-term strategic content partner across the portfolio. Her work spans multi-brand website overhauls, campaign messaging, executive communications, crisis response, and large-scale initiatives including The Saint Paul Hotel’s reimagination proposal and Morrissey Hospitality’s 30th Anniversary Commemorative Cookbook.
Collaborating with C-suite leaders, hotel executives, the AEC team, and creative partners, Maggie led written strategy and narrative development for a multi-month reimagination proposal designed to secure a multi-million dollar renovation investment. She helped to shape research findings into a comprehensive presentation, including stakeholder interviews, positioning strategy, and a fully developed brand concept spanning visual direction, architectural design, and core messaging.
Since 2022, Maggie has served as an ongoing strategic content partner for Provar, a global Salesforce test automation and quality management platform. She translates complex product innovation, AI advancements, and Salesforce ecosystem updates into clear, SEO-driven thought leadership. Working closely with C-suite and product marketing teams, she crafts technically accurate, accessible blogs that position Provar as an authority in enterprise Salesforce quality.
Reimagine Project: Lead Copy & Brand Strategy
2023 - 2026
Content Strategist
2022 - 2026
Lead Project Copywriter
2021 - Present
Let's Connect
If you’re interested in working together, reach out anytime. I’m happy to talk through your needs and see if it’s a good fit.
"I've worked with Maggie across several orgs and long-term engagements. Maggie's ability to grasp a broad spectrum of concepts and audiences – from the highly technical to the business savvy – is outstanding. She is highly detailed, communicative and reliable. We have now worked together for six years and I will continue to outsource our content and SEO to Maggie long term."
~ Samantha Spector, Vice President of Global Marketing, Provar
Maggie's Areas of Expertise
Wellness, Recovery & Trauma-Informed Practice
She brings deep experience in yoga, recovery, and trauma-informed approaches to support regulation, resilience, and sustainable healing practices.
Long-Term Content Direction & Voice Leadership
Maggie provides ongoing guidance and ownership of content and voice, helping organizations stay consistent, grounded, and trustworthy over time.
Strategic Writing & Messaging
Maggie creates clear, thoughtful writing that helps organizations communicate with purpose, credibility, and care, especially in complex or sensitive spaces.